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The Fourth International UEM-IEM Conference on Innovation, Entrepreneurship and Marketspace at the National University of Singapore Society

MPG Chairman and Managing Partner Mr. Luca Bernardinetti accepted a gracious invitation to deliver a keynote address at the 4th UEM-IEM Conference on Innovation, Entrepreneurship and Marketspace, held at the National University of Singapore Society on February 7th, 2019. In his presentation to the faculty members and students in attendance, Mr. Bernardinetti illustrated theoretical frameworks and case studies of disruptive innovation, creativity and holistic thinking in management consulting, as a method to find better, outside-the-box business solutions. Innovation is a necessary tool in the hands of capable entrepreneurs to exploit market gaps and implement effective change management processes to offer better products or services. Mr. Bernardinetti clarified that adapting to disruption is an inevitable self-preservation mechanism and that disruptive innovation transforms those industries that have become entrenched in their inveterate methods and corporate structure, ushering in a new era. Disruptive innovation brings about more effective and efficient business management solutions, allowing companies to pursue their corporate objectives, developing or maintaining a competitive edge.

The MPG Chairman showed how innovation is capable of being presented as a discipline, which can be learned, honed and practiced, and executed by applying best practice principles. In today’s fast-paced economy, innovation opportunities are emerging exponentially resulting from the rise of information and communication technologies, the development of global value chains, the increased importance of some emerging countries in the global innovation system, the growth of service-based economies and a greater openness to trade and Foreign Direct Investment.

Mr. Bernardinetti also discussed Digital Economy, analyzing the barriers to digital integration that small and medium ASEAN-based enterprises face, such as lack of digital infrastructure and ubiquitous Internet access, difficulties in transacting seamlessly overseas, gaps in workforce digital skills, barriers to navigating the business ecosystem in the digital age and regulations which are increasing putting the brakes on digital economy.

The Fourth International UEM-IEM Conference on Innovation, Entrepreneurship and Marketspace at the National University of Singapore Society